Predictive and Prescriptive Analytics

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HAVI brings decades of restaurant industry experience and modern data analytics tools to marketers with its Prescriptive Marketing Platform.

Using big data analytics , HAVI’s platform can predict the outcomes of planned LTOs and promotions, and prescribe marketing recommendations that can better meet business goals. The result? Confidently plan your marketing calendar and deliver results with greater accuracy.

Predicting the impact of marketing activity is now at your fingertips!

How It Works

This revolutionary platform first uses predictive analytics to help marketers understand what will happen, by simulating promotions to forecast business success. Then, using prescriptive analytics, the tool helps marketers determine what they should do by identifying the best promotions to meet specific sales, profit or guest count goals, and in near real-time, adjust ongoing promotions to improve their results.

With HAVI’s Prescriptive Marketing Platform, you can:

  • Simulate LTO and promotion performance up to 18 months in advance to better predict and optimize success
  • Plan and adjust your calendar in near real-time using new, recommended LTOs and promotions prescribed by HAVI to best fill your sales gaps
  • Forecast sales, profit and guest count impacts down to the most granular level, by menu item by restaurant

The HAVI Prescriptive Marketing Platform

This revolutionary platform first uses predictive analytics to help marketers understand what will happen, by simulating promotions to forecast business success. Then, using prescriptive analytics, the tool helps marketers determine what they should do by identifying the best promotions to meet specific sales, profit or guest count goals, and in near real-time, adjust ongoing promotions to improve their results.

 

The Benefits of an Analytics-Based Approach

Boost confidence in forecasting and planning with data-driven insights. HAVI’s cloud-based data analytics tools include machine learning technology and enable restaurants to optimize the performance of marketing activity to:

  • Drive up average check size
  • Increase guest counts
  • Better connect supply and demand