Our history

Over the past 40 years, HAVI has grown in size, global reach, and breadth of services and customers served. One thing that will never change is our mission to “Deliver The Promise” to customers, employees and suppliers/partners.

The company begins making its first deliveries
May 1974

The company begins making its first deliveries

Based on a “handshake” agreement with McDonalds, Ted Perlman and Bob Rocque form Perlman Rocque Distribution agreed to respond to the supply needs of McDonald’s restaurants in the Chicago Metropolitan Area. Four months later, the company begins making its first deliveries.

1974  
“Perseco” packaging company created
February 1975

“Perseco” packaging company created

Two months later, Perseco receives its first packaging order from McDonald’s.

1975  
HAVI Corporation is formed
December 1976

HAVI Corporation is formed

The name is derived from the founders’ wives first names: Harriette and Vivian.

1976  
HAVI Corporation opens its first office outside the U.S.
April 1981

HAVI Corporation opens its first office outside the U.S.

HAVI Corporation opens its first office outside the U.S. in Hong Kong and begins providing distribution services in Asia. This was the start of a 10-year expansion of our global footprint across North America, Asia, Europe and Latin America.

 

1981  
The German logistics company WLS GmbH Warenhandel + Logistik + Service is established
November 1981

The German logistics company WLS GmbH Warenhandel + Logistik + Service is established

The German logistics company WLS GmbH Warenhandel + Logistik + Service is established in Duisburg, Germany, and becomes the exclusive and full-range supplier of McDonald’s in Germany. 

1981  
STI
1983

STI

STI is founded in Germany to carry out all transports from the European McDonald's suppliers to the German distribution centers (pre-freight).

1983  
HAVI Corporation is sold
1986

HAVI Corporation is sold

Ted Perlman and Bob Rocque sell HAVI Corporation to Staley-Continental.

1986  
“The HAVI Group” is named
August 1988

“The HAVI Group” is named

Ted Perlman repurchases the company two years after its sale to Staley-Continental, renaming it The HAVI Group. According to Chinese folklore, 8-8-88 is the luckiest day in the century.

1988  
The First Food Town Opens
September 1988

The First Food Town Opens

WLS joins two other McDonald’s supplier partners to open the first Food Town. An industrial-sized bakery and a meat processing plant are built back-to-back with a distribution center to optimize logistics, reduce transport effort and environmental impact. 

1988  
The HAVI Group purchases M-B Sales
December 1990

The HAVI Group purchases M-B Sales

The HAVI Group purchases M-B Sales (formerly Performance Concepts), provider of Happy Meal toy design and sourcing.

1990  
McDonald’s Selects HAVI to Provide Project Management Services
December 1990

McDonald’s Selects HAVI to Provide Project Management Services

HAVI is selected by McDonald’s to provide project management services for their U.S. promotions. This was a starting point for the full range of promotions/marketing analytics and project management services we currently offer.

1990  
HAVI begins offering supply and demand planning
December 1990

HAVI begins offering supply and demand planning

HAVI begins offering supply and demand planning, the foundation from which we built a full range of supply chain integration, and marketing and business analytics services.  

1990  
WLS and its nine affiliates in Europe are merged into Alpha Group
1992

WLS and its nine affiliates in Europe are merged into Alpha Group

WLS and its (at that time) nine affiliates in Europe are merged into a group of companies (Alpha Group). In the following years, the Alpha Group continues its expansion across Europe.

1992  
The HAVI Group purchases The Store Group of marketing agencies
March 1998

The HAVI Group purchases The Store Group of marketing agencies

The HAVI Group purchases The Store Group of marketing agencies and merges it with M-B Sales, changing the name to The Marketing Store Worldwide (TMSW).

1998  
The HAVI Group purchases Alpha Management
January 2002

The HAVI Group purchases Alpha Management

The HAVI Group purchases Alpha Management, provider of logistic services in Europe.

2002  
HAVI Global Solutions
January 2006

HAVI Global Solutions

Perseco packaging, promotions management and supply chain analytics divisions are combined to become HAVI Global Solutions.

2006  
The Alpha Group Becomes HAVI Logistics
2006

The Alpha Group Becomes HAVI Logistics

The Alpha Group’s founder, CEO and Chairman Andreas Rost retires and transfers his shares to HAVI. Alpha Group and all affiliated companies are rebranded HAVI Logistics by the end of 2008.

2006  
The freight management companies are united in the STI Freight Management Group
October 2010

The freight management companies are united in the STI Freight Management Group

The freight management companies that used to collaborate in a loose network are united in the STI Freight Management Group, a joint venture between HAVI Logistics and Martin Brower.

2010  
HAVI Global Solutions acquires PTIS consulting group
September 2011

HAVI Global Solutions acquires PTIS consulting group

HAVI Global Solutions acquires Packaging Technology Integrated Solutions (PTIS) consulting group and applies the name to all its packaging services.

2011  
HAVI Global Solutions enters into a joint venture with Alpha Waste Solutions
2012

HAVI Global Solutions enters into a joint venture with Alpha Waste Solutions

HAVI Global Solutions enters into a joint venture with Alpha Waste Solutions which goes to market as HGS Recycling & Waste Solutions, providing waste, recycling and sustainability solutions to regional, national and global companies.  

2012  
HAVI Celebrates its 40th Anniversary
2014

HAVI Celebrates its 40th Anniversary

At HAVI’s 40th Anniversary celebration, founder Ted Perlman announces that he and the Perlman Family were transitioning ownership of the company to CEO Russ Smyth and five other members of the senior management team. The transaction is completed December 31, 2014.

2014  
HAVI combines its logistics companies in Asia and Europe
2015

HAVI combines its logistics companies in Asia and Europe

HAVI combines its logistics companies in Asia and Europe into one integrated logistics business.

2015  
HAVI Transitions Supply Chain Services to One HAVI Brand
2016

HAVI Transitions Supply Chain Services to One HAVI Brand

We phase out the use of company names HAVI Global Solutions, HAVI Logistics and HAVI Supply Chain Solutions and market our supply chain management, packaging, logistics and recycling and waste services under the single brand “HAVI.” HAVI affiliated company The Marketing Store continues to provide marketing and customer engagement services.

2016  
The Marketing Store Worldwide Refreshes Their Brand Identity
2017

The Marketing Store Worldwide Refreshes Their Brand Identity

HAVI affiliated company, The Marketing Store Worldwide, updates their brand identity to match their focus of being a globally connected customer engagement agency who believes that closer insights, closer connections and closer collaboration create better and more effective work.

2017