Fresh Fashion to Elevate Brand Image - Cloned

Fresh Fashion to Elevate Brand Image
Executive Summary

A centralized management approach draws added value from the uniform category, while providing a strong, clear, consistent brand image for QSR customers and restaurant staff.

Business Problem

A global QSR brand knew it could get more out of its uniform category in the U.S. The current approach was difficult to manage, having multiple suppliers and inconsistencies in style and branding across different markets. A strategic, centralized approach to its uniform category management was essential to unlocking more value and creating a unified brand experience.

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foodservice worker
Solution

HAVI leveraged its years of category management and sourcing expertise in the packaging space to develop a uniform category management model and road map. This included a full assessment of the U.S. uniform category, stakeholder alignment, creation of a unified design process, right-sizing of the product assortment, establishment of new supplier agreements and pricing protocols. HAVI’s new management model has delivered a reduced-cost, unified brand experience that can scale to global markets where and when needed. 

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foodservice employee
Benefits/Return on Investment
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Savings

20% total savings for the uniform category through RFP negotiations and supplier/specification efficiencies.

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New Brand Experience

A new, unified brand experience for customers and crew added value through savings and efficiencies

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Savings

$2MM in uncovered cost avoidance through new pricing protocol implementation

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SKU Reduction

55% SKU reduction through product assortment right-sizing