Thoughtful Design Brings Families Together

Thoughtful Design Brings Families Together
Executive Summary

A leading QSR looked to grow dinner daypart share in Northern Asia with rice-based entrees and needed a fast, efficient packaging solution to deliver the right experience.

Business Problem

A leading QSR chain wanted to introduce rice-based entrees in Northern Asia to grow the dinner daypart. They needed a short-term packaging solution that allowed for effective containment and they needed it in less than three months. In addition, they wanted a longer-term solution that offered a more consumer-centric approach.

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Rice based entrees in to go containers
Solution

HAVI planned a two-step functional packaging approach for both the short- and long-term. The first packaging was delivered in less than three months allowing the restaurant to quickly launch. For the longer-term solution, HAVI analyzed the chain’s consumers and their preferences for a dinner experience. They harnessed these insights to create new packaging that encourages meal sharing but maintains product integrity and quality.

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Rice based entree in to go containers
Benefits/Return on Investment
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Speed to Market

HAVI leveraged their design team and extensive supplier network, to gain speed of entry to the market.

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Learn & Adapt

The two-stage approach allowed the QSR to learn and adapt with limited investment on the front end.

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Enhanced Customer Experience

Modular packaging allows customers to share food and in a way that feels comfortable and familiar.