July 1, 2015

A Buying Behemoth

Jill Ahern, Sr. Director of Consulting Solutions, Packaging, comments on millennials' buying behaviors in this feature that examines how retailers should respond to the specific needs of this diverse demographic group. Because millennials' buying behavior is influenced by product data, Jill advises retailers to convey stories about their products; for instance, where ingredients were sourced or its impact on the environment.