The ideal packaging is environmentally friendly, protects its contents, is easy to transport and store, and has a look and feel customers love.
That’s a lot to get right. Fortunately, HAVI’s experience in packaging concept development helps us learn your supply chain and your customers’ demands, in depth. We turn the resulting insights into packaging that makes a strong first impression and nurtures lasting loyalty.
Elevate your brand by positioning your products memorably and competitively, reinforcing their unique selling points.
Delight customers with unique, creative designs that meet their true needs.
Solve business problems and generate cost and efficiency benefits along the entire product lifecycle.
Are optimized for the entire supply chain, from the structural design, to packaging creative, to manufacturability and environmental engineering.
Successful packaging design development is complex work. In packaging development, insular thinking and disconnected execution can drive up costs and leave consumers taking a second look at your competitors. That’s why HAVI takes an integrated approach that lets you realize a bold vision for your packaging solutions. We love a creative packaging design challenge, but we look at the product development process from every relevant viewpoint.
Many product packaging companies offer graphic design, and many produce attractive work. Behind the graphics the customer sees, there are a whole range of decisions about costs, materials, and function that are invisible to the eye. HAVI takes a holistic approach to packaging and supports development from four unique perspectives:
You know you need packaging solutions that balance your organization’s needs across the entire supply chain. But how deeply do you understand those needs? To maximize value, you need to balance many variables: from manufacturing, to logistics, through to end-of-life. Not only that, you need to manage those complexities in a supply chain that’s non-linear, often global, and constantly changing.
HAVI is a packaging partner that can gain a comprehensive view across your particular supply chain. We tackle the most stringent packaging requirements to get products successfully to market, consistently, wherever and whenever you need them.
HAVI has the ability to:
When we talk about leveraging consumer insights at HAVI, we don’t mean just reusing the same research that inspired your product. We go far beyond that, deploying resources other packaging companies just don’t have.
HAVI looks to unearth how customers truly interact with your packaging. Our unique analytics and consumer insights team has one goal: uncover insights that drive a marketplace advantage for you, and make full use of that advantage in your packaging solutions.
Proprietary secondary research approaches that take the pulse of the marketplace, and specifically your consumers.
Design and deliver custom primary research to best capture your product’s brand value and competitive advantage.
Meaningful insights and analysis that guide creativity, deliver inspirations, and provide the data to generate significant marketplace advantage.